Walk into any gym in Lahore or Karachi today and you will hear the same conversation: how many grams of protein did you hit today? Protein has become the defining obsession of Pakistani fitness culture, and that is not entirely a bad thing. Protein genuinely matters for muscle repair, satiety, and metabolic health.<\/p>\n
The problem is that the obsession has outrun the science. Many young Pakistani men and women are consuming two to three times their actual protein requirement, stacking whey protein shakes on top of chicken-heavy meals, all in the belief that more is always better. Per Pakistan’s National Nutrition Survey 2018, average dietary protein intake among urban Pakistanis is already adequate for sedentary adults, yet supplement sales in cities like Karachi and Islamabad have grown sharply year on year.<\/p>\n